Vetrano Communications is a full-service public relations consulting firm, specializing in component technologies (MEMS, sensors, semiconductors) and embedded systems. Our people are all senior-level consultants with 15-25+ years’ experience. Based in Cambridge, MA, we also have consultants strategically located in the NY Metro area, Silicon Valley, Europe and Asia.
With 25+ years’ experience publicizing component technologies such as MEMS, sensors, semiconductors, audio technologies and embedded systems, Maria Vetrano lives in — and loves — the fast-evolving world of public relations. Maria develops strategic communications programs, actualizing plans through traditional and new-media public relations programs. She also promotes joint relations with her clients’ business partners, extending the circle of influence beyond media relations.
Former positions include director of public relations for the DSP division of Analog Devices and vice president of marketing for Phar Lap Software.
Maria runs her virtual PR firm from Cambridge, MA, collaborating with associates in the NY Metro area, San Jose, Europe and Asia on media campaigns, and offering design services and search engine marketing through trusted partners.
Lisa Figlioli accepted her first PR job in 1984 and never looked back. After more than 30 years in the business, she still celebrates when clients get the media coverage that they deserve.
Lisa specializes in media relations for technology companies. Her rich background in semiconductors includes internal positions at National Semiconductor and Intel, and includes agency and consulting positions for Analog Devices, ARM, Fujitsu Microelectronics and Xilinx. As a close collaborator on Vetrano clients such as Akustica, Bosch Sensortec, Kionix, MicroVision, PNI Sensor and Vesper, Lisa has extensive experience in MEMS.
Lisa is a career-long member of the Public Relations Society of America, and holds a BA in journalism from the University of Massachusetts at Amherst and an MS in public relations from Boston University. She lives in the New York Metro area.
PR Consulting Team Member
Anja-Maria Hastenrath is both a PR consulting team member for Vetrano Communications and is principal of her own European PR firm, Embedded PR. Before founding Embedded PR, Anja held the position of director technology at Porter Novelli Germany. Prior to joining Porter Novelli, Anja was in charge of operations and account management at Positio Europe GmbH, a technology-focused PR agency headquartered in San Jose, California.
During her career in PR, Anja has worked with major companies from the semiconductor and MEMS/sensors industry, including Bosch, MACOM, Micronas Semiconductor, SUSS MicroTec and TSMC.
Prior to working in PR, Anja held corporate positions at TSMC’s European headquarters in Amsterdam, Holland and at National Semiconductor in Fürstenfeldbruck, Germany. After receiving in-depth training on products, technology, Q&A issues and sales channels at National Semiconductor, she went on to set up and manage the company’s European technical support center.
Anja studied languages and political science in Germany and business administration in England. She is fluent in English, German and French.