Research on Trends and Influencers
Before launching a PR campaign, we research market trends and “hot-button” issues; competitors’ solutions and media presence; the impact of key influencers, including analysts, media and industry groups; and your company’s visibility in the marketplace. This preparation is essential to launching a successful PR campaign.
Media Briefings and Press Tours
We organize regular briefings with key editors and industry analysts, helping to prepare these important influencers for upcoming announcements.
We conduct press campaigns to secure news coverage in the outlets that matter to you and to your customers. After honing the message and identifying media targets, we set campaign goals and engage in a proactive pitching campaign.
Often seen as the fundamental building block of a public relations program, there is an art and science to the well-written press release. Compelling, meaningful headlines and substantive core content combined with an intelligent use of hyperlinks and key words drive both press coverage and search engine optimization.
Contributed articles are well worth the investment in time. Not only do you secure coverage in meaningful outlets, you also retain editorial control over what appears online or in print.
Product reviews are an important source of publicity for companies, but they must be managed carefully. We identify review opportunities for products, as well as help companies to set up the necessary support to assure that the reviews are positive experiences for both the company and the reviewer.
Search Engine Marketing
The traditional “turf” of the PR practitioner has expanded dramatically beyond print, online and broadcast media. Our constantly evolving world includes blogs of all flavors as well as social media sites such as LinkedIn and Twitter.
To help position corporate spokespeople as knowledgeable and credible experts within market areas, we regularly develop speaking opportunities for clients.
We work with your spokespeople to prepare them before they ever staff an in-person or phone briefing with an editor or analyst. We coach them on staying on message when a reporter is volleying questions at them during an interview. We also provide specific guidelines on the most resonant issues for each media contact.