October 2025Public Relations 101: Essential Guide to Deep Tech PR: The easy-to-use PR handbook for startups, VCs, and marketing groups by Maria Vetrano is an easy-to-read guide that demystifies the foundational components of good PR. Written for deep tech companies in markets spanning autonomous systems, semiconductors, sensors, and embedded systems, Public Relations 101 offers field-proven tips for startups, industry associations, internal marketing and product management groups, and others who wants to understand, and apply, the essential tenets of effective PR to drive their business interests.