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OUR CREATIVE WORK

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Akustica

Clients

Telling Technology Stories that Matter

Let us tell your story.

A full-service PR and marketing consultancy specializing in component-level technologies and the vertical markets in which they play. Telling your story requires understanding your technology, your culture, industry trends and the markets you address. That’s always our starting point, and it’s why we are so credible when we represent you to the press.

Experience Matters

In the communications business, experience matters. When you hire Vetrano Communications, you work with consultants who are equally comfortable working with large public or small private companies. We have years of experience working with all types of companies, all over the world. We are proactive, creative and self-managing, and we carry an in-depth knowledge of the media and markets of the clients we represent. And unlike traditional PR agencies that use senior-level people to pitch you but junior-level people to staff your account, with us, you always get PR practitioners with between 15-25+ years’ experience each.


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Strategy & Tactics

Successful PR and marketing programs require a balanced approach to strategy and tactics. Before we dive into any campaign, we discover who you are: We ask questions, familiarizing ourselves with your company and technology, your target audience and your goals. Upon completing this discovery process, we develop a strategy for everything we do on your behalf. Tactics — the actions we take to implement your strategy — allow us to strive to meet those goals through the tools and techniques that we have honed over years of practice.


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Results

We care deeply about the results we achieve for our clients. Results might include an article in TechCrunch or Xconomy, a feature story in EE Times or Semiconductor Engineering, a presentation for conference attendees or investors, compelling web copy, a case study, or a whitepaper. Whatever the mechanism, we work with you to define objectives before beginning any project. We solicit your feedback and provide regular status updates as we reflect on what we have achieved on your behalf.


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Request PR 101 Handbook

Request our complimentary PR 101 Handbook, a practical guide on understanding — and implementing — PR programs for technology companies.

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Why Choose Us?

A Partnership Approach

A successful relationship with your PR firm is all about partnership. As close and proactive partners, we are your everyday advocates as we communicate with the press. We craft copy, plan and launch media campaigns, ghostwrite articles, and continuously promote you as thought-influencers through every tool available to us.

Technology from the Components on Up

It’s the building blocks of today’s most exciting applications — smartphones, wearables, VR systems, smart home devices, connected cars and biomedical wearables — that truly differentiate one product from another. With years of experience in MEMS, sensors, semiconductors and embedded systems, we tell the story of your building blocks in ways that will set your company, and your technology, apart.

We have the right ingredients.

Experienced and creative practitioners. Deep domain expertise. Influential contacts. Exceptional writing. Strategic vision. Tactical implementation.

Clients

Here is a sampling of a few clients from past and present.