FAQ for Vetrano Communications
Vetrano Communications LLC is a public relations consulting firm. Unlike a brick-and-mortar agency, we scale our staffing to meet our clients’ needs; thus, we have consulting team members rather than traditional employees. Maria Vetrano is principal of the firm. She collaborates with a core team of senior-level PR practitioners, who are conveniently located in Boston, the New York Metro area, and San Jose, CA. We also engage and manage freelance technical writers, graphic and website designers, and search engine marketing experts on our clients’ behalf.
We are all senior-level consultants with between 15-30 years’ experience each. One of the benefits of our organizational structure is that our clients always work with a senior-level person—rather than a stratified agency in which junior-level people are often supporting your account.
We partner with PR firms in Europe and in Asia on major media campaigns and special projects.
Yes. We have consulting relationships with freelance writers who have engineering degrees.
Vetrano Communications has enjoyed a number of long-term client relationships, and here are some examples:
We exclusively represent technology clients, focusing on MEMS/sensors, semiconductors, flexible hybrid electronics, audio technologies and embedded systems. We also have experience in verticals such as consumer electronics, biomedical, Internet of Things and automotive.
Vetrano Communications has been going strong since 2000. There was one year during this period, from the spring of 2003-the spring of 2004, that Maria Vetrano held the role of director of public relations for the DSP division of Analog Devices (which had been a client since 2000). Maria resumed work with Vetrano Communications in 2004.
There are many publications in this area but we work frequently with EETimes, eeNews Europe, EDN, Electronic Design, Electronic Products, Design News, EE Journal, Sensors Online, Embedded Computing Design, IEEE Spectrum, New Electronics, Semiconductor Engineering, Sensors Magazine, DigiTimes, Micro-electronics (Taiwan/China), Tech Briefs, Medical Design Technology, and Product Design & Development.
We work with The New York Times, Reuters, AP, Boston Globe, San Jose Mercury News, Washington Post, The Kiplinger Letter, TechCrunch, Xconomy, Wall Street Journal, Wired, Forbes, USA Today, The Economist and other business press.
We work with analysts from ABI Research, BCC Research, Gartner, IHS Markit, SAR Insight & Consulting, Semico Research, Yole Développement and others.
We have proofreading processes in place to ensure that final copy for press releases/other documents is “clean.” We also have an agreed-upon sign-off process to ensure that nothing goes out via newswire or reaches press through any means without our clients’ consent.
We draft the release based on content that we source from clients and/or from industry sources. We send the draft release for review, working with clients to refine content through an iterative process. We secure formal approval before finalizing any press release.
We typically begin with a brainstorming planning session in which we discuss a variety of things: brand perception, product launches/roadmap, announcements, speaking opportunities, conferences, contributed articles/blogs, and more. We develop a PR action plan as well as an ongoing calendar of activities, identifying roles and responsibilities during regular meetings.
We interview key stakeholders at the company by phone and/or in person. We conduct our own research with media. Because we focus on just a few areas of technology, we have strong domain expertise.
We support two distinct billing structures:
We invoice expenses without mark-up. We charge clients at a half-time rate for pre-approved business travel. We require clients to sign a contractual agreement, specifying the terms and conditions of our work together.