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Vetrano

Our Clients

Akustica
Analog Devices
Bosch Sensortec
Kionix
MEMS Industry Group

MicroVision

NXP Semiconductors
OIS
PNI Sensor
Rogue Valley Microdevices

Sand 9

Vesper


AkusticaAkustica, Pittsburgh, PA

Akustica is a wholly owned subsidiary of the Bosch Group and a top supplier of silicon microphone products that are designed to improve the quality of sound input in a host of consumer electronic devices, from mobile handsets and headsets to laptops and media tablets.

What we did: As Akustica's PR reps, we secured hundreds of positive articles in domestic and international publications, including front-page coverage in EE Times, feature-length articles in electronics trades and local technology press, and high-visibility coverage in industry analyst newsletters.

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Analog Devices, Norwood, MA

Analog DevicesAnalog Devices, Inc. (NYSE: ADI) defines innovation and excellence in signal processing.

What we did: Vetrano Communications worked closely with several groups within Analog Devices, representing the Digital Audio Subsystems group in a long-term relationship and engaging in numerous high-priority projects with the Analog and Semiconductor Components (ASC) division of the company.

Maria Vetrano also held the internal position of director of public relations for ADI's Digital Signal Processing Systems division, where she created a global PR infrastructure for the division and played a hands-on role in executing media relations strategy for her group.

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Bosch Sensortec, Reutlingen, Germany

BoschBosch Sensortec is the world’s broadest provider of MEMS sensors and solutions for consumer electronics. One out of every two smartphones currently ships with MEMS sensors from Bosch Sensortec.

What we did: We provided strategic messaging and proactive media relations for the company’s most significant product introductions. We also supported the company at industry events such as MEMS Executive Congress US and MEMS Executive Congress Europe.

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Kionix, Ithaca, NY

KionixKionix is a supplier of MEMS inertial sensors for consumer electronics. The company’s products enable motion-based gaming; user-interface functionality in mobile handsets, tablets, personal navigation systems and TV remote controllers; and hard-disk-drive drop protection in laptops.

What we did: Through ongoing media relations, we helped bring Kionix out of “stealth mode.”
Market analysts and reporters now recognize the company’s product portfolio for high-volume applications.

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memsMEMS Industry Group, Pittsburgh, PA

MEMS Industry Group (MIG) is the leading trade association advancing MEMS, or micro-electromechanical systems, across global markets. Nearly 180 companies comprise MIG, including Analog Devices, Applied Materials, ARM, Bosch, Broadcom, Freescale Semiconductor, GE, GLOBALFOUNDRIES, HP, Intel, Qualcomm, STMicroelectronics and Texas Instruments.

What we do: We work with MIG in a variety of capacities — providing ongoing public relations and content creation, supporting strategic planning and industry partner relations and developing collateral. We have managed MIG's media and PR Partner relations for the annual executive networking event, MEMS Executive Congress, since 2006. We also support MIG at events such as CES and MEMS Executive Congress Europe, MIG Conference Asia and Sensors Expo & Conference.

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microvisionMicroVision, Redmond, WA

MicroVision, developer of light-scanning technologies for display and imaging products, is at the forefront of commercializing laser projection engines for mobile media devices.

What we did: We secured thousands of meaningful stories for MicroVision, since launching the company’s ultra-miniature laser projector prototype at CES 2008. From the AP, The Economist, Reuters, The New York Times and BusinessWeek to Popular Mechanics, Wired, Laptop, Engadget and TechCrunch, we placed coverage in influential business and trade press as well as widely read blogs. We worked extensively with broadcast media, securing pieces on Discovery Science, BBC, CNN, MSNBC and many network affiliates. We also helped the company earn a number of industry awards, most notably CES Innovations 2010, Last Gadget Standing 2010 and Macworld Best of SHOW 2010.

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nxpNXP Semiconductors, Eindhoven, The Netherlands

Building on its expertise in high-performance mixed signal electronics, NXP is driving innovation in the automotive, identification and mobile industries, and in application areas including wireless infrastructure, lighting, healthcare, industrial, consumer tech and computing.

What we did: We worked with the company in a marketing communications capacity, developing messaging and content, and managing the design of print collateral for the company's high-performance RF technologies and its CGV high-speed data converters.

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oisObjective Interface Systems (OIS), Herndon, VA

OIS delivers the world's preeminent communications products. The company's real-time, high-performance and embedded communications middleware enables high-speed connectivity among distributed applications in a wide range of environments including software defined radios (SDR), vehicle control systems, sonar systems, core networks and consumer set-top boxes.

What we did: We developed and implemented the company's first formal public relations program to raise awareness of OIS's brand leadership and technological innovation. We also built third-party relationships with collaborative companies such as RTOS vendors and SDR platform vendors.

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planettranPNI Sensor, Santa Rosa, CA

PNI Sensor Corporation develops the world’s highest-performance software and hardware solutions for extracting user context, activity, gesture, biometrics and location from the billions of mass-produced sensors found in smartphones, wearables and other consumer products.

What we do: We conduct media relations campaigns for the company’s high-profile products and technologies, securing coverage in leading publications in the US and abroad. We also provide onsite support at industry events and develop website content and contributed articles.

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RogueRogue Valley Microdevices

Rogue Valley Microdevices is a full-service MEMS foundry that combines state-of-the-art process modules with the engineering expertise that enables customers to move seamlessly from custom design to manufacturing. Specializing in MEMS and biomedical device manufacturing, Rogue Valley offers a flexible equipment set and smaller batch sizes, playing a critical role in the commercial MEMS manufacturing ecosystem.

What we do: We provide strategic consulting services, content development and proactive media relations to the company

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Sand 9, Cambridge, MA

Sand 9Sand 9 is the technology leader in precision MEMS timing product for mobile, low-power wireless, communications infrastructure, industrial and military markets.

What we did: We provided full-service public relations for the company’s product introductions, securing coverage in electronic trades and local business press. We also managed development of white papers and technical articles, and graphic design/content development for product collateral.

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VesperVesper

Vesper is the leader is advanced acoustic sensing technology. Leveraging piezoelectric MEMS technology first developed by its founders at the University of Michigan, Vesper delivers the highest-performance and most reliable MEMS microphones in the industry, to provide an exceptionally immersive acoustic experience to customers.

What we do: We launched the company in Q4 2014 and provide full-service public relations to the company on an ongoing basis. Our work includes engaging in media relations; creating content for articles, blogs and the Web; and supporting development of corporate presentations.

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