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Vetrano

About Us

Maria Vetrano, Principal

With more than 20 years of achievements in technology media relations, marketing communications and sales, Maria Vetrano has extensive corporate and consulting experience. Maria develops strategic communications programs, actualizing plans through traditional and new media public relations programs. In conjunction with the Vetrano Communications team, Maria produces collateral materials, offering writing, graphic design and production services. She also promotes collaborative relations with her clients' business partners, extending the circle of influence beyond media relations.

Vetrano Communications' current clients include:

  • MEMS Industry Group (MIG), the trade association advancing MEMS and sensors across global markets. Vetrano provides both PR and marketing consulting services to the organization, and works with industry representatives from more than 180 member-companies.
  • PNI Sensor, a supplier of an award-winning sensor hub for smartphones, wearables and other consumer products. Vetrano provides media relations and content development to the company.
  • Rogue Valley Microdevices, a full-service precision MEMS foundry that combines state-of-the-art process modules with engineering expertise, taking customers from R&D through pilot production. Vetrano provides strategic positioning, content development and media relations.
  • Vesper, a privately held audio innovation company based in Boston, MA. We launched the company in Q4 2014 and continue to work with Vesper on strategic messaging, media relations and content development.
Our former clients include:
  • Akustica, a developer of silicon MEMS microphones for laptops, tablets, mobile phones and headsets.
  • Bosch Sensortec, a global provider of MEMS hardware and software solutions for consumer markets.
  • Canatu, an award-winning developer and manufacturer of transparent conductive films and touch sensors for automotive applications, consumer electronics and home appliances.
  • Kionix, a supplier of MEMS inertial sensors for mobile handsets, tablets, e-readers, video games and automotive applications.
  • MicroVision, a provider of ultra-miniature projection display products for mobility applications. Between December 2007-August 2010, we secured literally thousands of meaningful feature stories for the company in outlets such as AP, Reuters, BusinessWeek, San Jose Mercury News, The New York Times, TechCrunch, Slashgear, BBC, MSNBC and CNET. We also secured awards such asCES Innovations 2010 and Last Gadget Standing 2010.
  • Micralyne, a top-20 pure-play MEMS foundry.
  • NXP, a global leader in analog and mixed-signal semiconductor components. Vetrano created product collateral for the company’s high-performance RF and high-speed converters’ product lines.
  • PlanetTran, the nation's first all-hybrid public transportation company.
  • Sand 9, a pioneer in piezoelectric MEMS timing products for mobile, low-power wireless, communications infrastructure, industrial and military markets.
  • Semiconductor Companies: Analog Devices; Hyperstone Electronics and Smart Network Devices (through a relationship with UK-based Marketbroad Communications).
  • Software Companies: CAD-UL (acquired by Intel); DataViews Corporation (acquired by GE Fanuc); Objective Interface Systems; Phar Lap Software (acquired by VenturCom/Ardence); Sonic Focus (acquired by Synopsys); and Uniscape (acquired by Trados).
Corporate experience includes:
  • Analog Devices —Maria Vetrano was director of public relations for the company's DSP Systems division.
  • Phar Lap Software —Maria was vice president of marketing and also held a marketing communications position at the company.

As an organization, Vetrano Communications contributes a portion of our profits to philanthropic causes such as The Sharing Foundation, an organization dedicated to the care and education of Cambodian children, and the Massachusetts Breast Cancer Coalition. Maria Vetrano is also the co-founder of Against the Tide, a nationally recognized swim to fight breast cancer.

Maria holds a BA in English from Colgate University.

Lisa Figlioli, Public Relations Associate

Lisa Figlioli brings more than 25 years of public relations experience to Vetrano Communications. Lisa advises technology companies on strategy and tactics, develops and implements PR campaigns and analyst relations programs, writes promotional materials, and oversees communications research. Her rich background in semiconductors includes internal positions at National Semiconductor and Intel. It also includes agency and consulting positions servicing innovative and well-known industry leaders such as Analog Devices, Advanced RISC Machines, Dolby Labs, Fujitsu Microelectronics and Xilinx.

Lisa also has extensive experience in MEMS, as a close collaborator on Vetrano clients Akustica, Bosch Sensortec, Kionix, MicroVision, PNI Sensor and Vesper.

Lisa has played a leading role in launching two generations of Analog Devices' SHARC audio processors; has managed Dolby Laboratories' media relations programs for consumer technologies; and has supported Enterprise Ireland, the Irish trade board, in its introduction of several technology startups to the US market.

Lisa is well-versed in PC hardware, consumer software, networking and telecommunications, having supported agency clients such as IBM, British Telecom, Sun Microsystems, The Learning Company and NEC America. Lisa has also held internal posts in the communications departments of Arthur Andersen and Boston University. Prior to working in PR, Lisa was a reporter for a community newspaper.

Lisa holds a BA in journalism from the University of Massachusetts at Amherst and an MS in public relations from Boston University.

Juli Greenwood, Public Relations Associate

With more than 15 years of achievements in technology media relations, Juli Greenwood has developed and launched a wide range of communications programs across several thriving industries, including networking and enterprise software, clean-tech, semiconductors, and life sciences/healthcare IT.

Having worked with dozens of early-stage start-ups (Digital Lumens, Vindicia) as well as established global leaders (Sun Microsystems, now Oracle; Phase Forward, now Oracle; and Fairchild Semiconductor) while at CHEN PR, Juli managed and executed company/product launches and social media campaigns for her clients. She also drove the communications programs for several high-profile IPOs, mergers and acquisitions, including Phase Forward’s recent acquisition by Oracle. Earlier in her career, Juli was a member of the Sycamore Networks PR team during its 1999 IPO—an IPO that remains among the most successful of any Massachusetts company.

Before joining CHEN, Juli held marketing roles at tech start-ups, including Mystic River and The MESA Group, which were both acquired by Microsoft during her tenure. She also serves on the advisory board of Empiriko, an early-stage bioinformatics start-up.

Juli holds a BA in Literature from Roger Williams University.

Cynthia L. Hoye, Public Relations Associate

Cynthia Hoye has been active in high-tech product management and public relations for more than 20 years. Cynthia is known for her close working relationships with press and analysts. She is equally adept at managing product launches for both large corporations and start-ups.

During the past fourteen years of her consulting practice, Cynthia has played a key role in a broad range of projects. Most notable are the introduction of Think Outside Inc., and the firm’s Stowaway Portable Keyboard, as well as the launch of Kryptonite Corporation’s Laptop Security Division. She has also worked with Dolby Laboratories, and several software start-ups in Cambridge, Massachusetts and Austin, Texas.

Most recently, Cynthia’s efforts focused on the public relations program for the DSP Systems division of Analog Devices. Her clients within the business unit included the Blackfin and SHARC Processor Groups, and SoundMAX.

Previously Cynthia served as head of public relations for Transmonde Technologies, a laptop computer firm founded by former Epson America PC executives. In her four years at Transmonde, she built a public relations department from scratch, assisted in developing the company's corporate and product collateral, and worked with product development teams to launch the company and its first series of laptop computers.

Cynthia has also been a business unit director for Walt & Company Communications, a California public relations agency for which she brought in and managed several major accounts including Epson America’s PC laptop, printer, scanner and OEM divisions. In addition, she managed public relations programs for Hitachi Data Systems, Maxtor Corporation and several divisions of Intel Corporation.

Earlier in her career, she was on staff at other prominent public relations firms including Manning, Selvage and Lee in Los Angeles and Hill and Knowlton in Waltham, Massachusetts. Cynthia began her high-tech career with Interleaf, a technical publishing software company.

Areas of technology expertise include semiconductors, audio solutions, handheld computing devices, laptop and PCs, imaging (scanner and printer devices), and networking.

Raised in Europe, Ms. Hoye holds a BA from Bucknell University and is completing studies towards a master’s degree in Fine Arts Management and Administration.

Christina Inge, Digital Marketing Consultant

Christina Inge has two decades of experience leading digital strategy. She specializes in articulating effective, efficient digital strategies for organizations using the latest channels to drive results. She is the founder of Sleek Marketing University, which offers hands-on education on digital marketing in the Boston area. Christina served on the board of the American Marketing Association as vice president of social media throughout much of the 2000s. She is a frequent and sought-after speaker on web analytics, content strategy and SEO. She has won numerous awards for her work, including the Social Media Society Social Media Stars award, as well as the FutureM Future of Marketing award. Christina holds a BA in English from University of Maryland University College and a MS in Instructional Technology from University of Wyoming.

Jean Wilcox, Designer

Jean Wilcox has pursued excellence in graphic and merchandising design for more than 25 years. She enjoys working with clients from varied professional fields, welcoming the power of engaged collaboration to create compelling print and web-based publications that meet schedule and budget requirements. Her experience covers the gamut in design, including annual reports, book design, visual identity and branding, product collateral, signage, web design and web-based publications.

She is a graduate from the Art Institute of Boston at Lesley University. Prior to her career at Wilcox Design, Jean was assistant manager in the renowned graphic design department of The MIT Press.

Her design work has appeared in the AIGA 50 Books/50 Covers Show, the Boston Best of New England (BoNE) Show, the New York Book Show, the New England Museum Association show, and in the publications, Print, Critique and Communication Arts. In 2004 she was nominated for a National Design Museum, Cooper-Hewitt Award.

 

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